Communications Specialist

Advertising and Corp. Information Dept.
Northwestern Mutual Life
Milwaukee, WI
1993 - 2000

Devised internal and external communication strategies for FORTUNE Magazine's "Most Admired" life insurance company.

Responsibilities:

• Devised editorial content to reach the company's 19,000 insurance agents.
• Strategic planning and crisis communications.
• Supervised design and production for newsletters, reports and brochures.
• Copywriting for video and multimedia projects.
• Authored bylined articles for national insurance industry publications.

Accomplishments:

• Published 44 issues annually of The Northwestern Columns, the insurance industry's only weekly, four-color newsletter,
• Developed and planned strategy for Year 2000 crisis communications.
• Produced nationally aired agent recruiting infomercial for "Notre Dame vs. Navy" game.